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THE MARKET
In association with Motorcycle Global.
The bigger picture behind the electric motorcycle revolution. Market trends, regulations, industry data and in-depth analysis exploring how the global e-moto industry is evolving.


Did Surron Accidentally Solve Motorcycling's Biggest Problem
The motorcycle industry has spent years trying to get younger riders interested in bikes again. Surron may have done it by accident.

Paul Roberts
Jun 122 min read


From Scramblers to Soldiers: Is Tactical the Next Evolution of the E-Moto?
Once hidden for specialist demonstrations and contract buyers, these military-inspired machines are now being seen alongside mainstream models. And as the category grows, it's becoming clear that not all tactical e-motos are built for the same purpose.

Paul Roberts
Jun 102 min read


LiveWire’s Q1 Numbers Send a Message to the Entire Industry
LiveWire just showed a sharp sales jump in Q1 2026 after cutting prices across its line-up. Could this be the biggest reality check facing the e-moto sector in 2026?

Paul Roberts
May 122 min read


Maeving Tops March as UK E-Moto Grid Starts to Form
Maeving says it’s now the UK’s best-selling electric motorcycle brand, citing March 2026 MCIA registration data. Those brand-level figures aren’t publicly broken out, so claims like this are hard to independently verify. But that’s not really the point.

Paul Roberts
May 61 min read


Europe Sets the E-Moto Infrastructure Agenda
Europe’s motorcycling bodies have published a fresh position paper for 2026, and buried in the policy speak is how the next wave of infrastructure will work for electric motorcyclists. This isn’t just about nudging emissions targets, it’s actually about shaping the way we’ll live with these machines day to day.

Paul Roberts
Apr 132 min read


Two Markets, Two Speeds: E-Moto Growth Splits
A new industry report from Motorcycle Global, a research/consultancy firm, shows the electric motorcycle market still growing, but the early surge has been replaced with something more measured.

Paul Roberts
Mar 302 min read


UK Motorcycle Licence Shake-Up — Riders Speak Up
The DVSA is talking about shaking things up. The aim is to improve road safety while making access to motorcycling simpler — and, for once, they’re actually asking riders what they think.
If you’re in the UK and trying to get a motorcycle licence, you already know the score. Theory test, Mod 1, Mod 2, age brackets, power limits — a system so segmented you need a flowchart and a healthy bank balance just to get on the road.

Paul Roberts
Jan 82 min read


California Rewrites Off-Road E-Moto Classification
Eyes up, Cali. If you haven’t caught wind yet, regulations have quietly changed state-wide around e-moto bikes — specifically off-road electric dirt bikes. This signals that California is finally admitting that electric dirt bikes without pedals don’t fit neatly into existing boxes.

Paul Roberts
Jan 32 min read
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