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THE MARKET
In association with Motorcycle Global.
The bigger picture behind the electric motorcycle revolution. Market trends, regulations, industry data and in-depth analysis exploring how the global e-moto industry is evolving.


The Electric Motorcycle Fire Sale Is Here
Sometimes the motorcycle industry hands you an observation that cannot be ignored. In August it was the failure of premium electric motorcycles, courtesy of LiveWire.

Michael Uhlarik
Sep 105 min read


The $20,000 Electric Motorcycle Was the Wrong Bet
There is a version of the electric motorcycle story that the industry tells itself, quietly, in the margins of investor decks and post-mortems that never quite make it to the press release.

Michael Uhlarik
Aug 247 min read


LiveWire: The Billion-Dollar Bet That Hit Market Reality
LiveWire promised to become the electric motorcycle giant. Now, with sales far below expectations, the company faces a critical question: can the S4 Honcho change its future?

Michael Uhlarik
Aug 76 min read


ACU Gives Electric Enduro Bikes the Green Light
The UK's biggest motorcycle governing body has finally opened the door to electric enduro competition.

Paul Roberts
Jul 282 min read


Africa’s Electric Motorcycle Boom: Why Riders Matter More Than Technology
While riders in Europe and North America weigh up range, charging times and performance figures, many African riders are asking a much simpler question: will this bike help me earn more money?

Paul Roberts
Jul 188 min read


Illinois Cracks Down on Surrons and High-Power E-Bikes
The days of treating your Surron like an e-bike are coming to an end in Illinois.
From January 1, 2027, anyone wanting to take an e-moto onto public roads will need it titled, registered and insured, while the rider will also need the appropriate motorcycle licence.

Paul Roberts
Jul 122 min read


Delhi Goes Electric: Why India's 2028 EV Deadline Matters Worldwide
India's electric motorcycle future now has a deadline.
From 1 April 2028, new two-wheelers registered in Delhi must be electric, putting pressure on manufacturers in the world's biggest motorcycle market to bring more electric models to riders faster.

Paul Roberts
Jul 103 min read


Should Motorcycles Get More Space in Europe’s Cities?
Motorcycles are back in the conversation when it comes to city transport.
A push from the Association des Constructeurs Européens de Motocycles (ACEM) is asking European cities to rethink how road and parking space is used, and where motorcycles actually fit into that mix.

Paul Roberts
Jul 92 min read


The Electric Motorcycle Problem Isn't Electric
A new rider survey is making headlines for one eye-catching statistic: 81% of riders say they wouldn't switch to an electric motorcycle. But buried beneath the petrol-versus-electric debate is a much bigger question.

Paul Roberts
Jun 184 min read
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