The motorcycle was redesigned five times. Not because the designers lacked talent, but because the process lacked discipline. That's how millions of dollars and years of work can disappear without producing a motorcycle customers can actually buy.

Before Damon promised a 200mph electric superbike, some of its earliest prototypes used Yamaha R1 frames and Zero motors. A surprise storage locker auction has uncovered a collection of Damon prototype parts and development bikes, offering a rare look at the machines behind one of electric motorcycling’s most ambitious projects.

Another twist in the long-running Damon Motorcycles saga. This one leaves even more questions than answers. Damon Motorcycles confirmed in a recent press release that CEO Dominique Kwong, CFO Bal Bhullar, and board member Karan Sodhi have all exited the company.

Damon Motorcycles has been the subject of plenty of talk — excitement, controversy, and a long list of questions that once felt too big to answer. The company burst onto the scene in 2018 with the HyperSport, a halo product that drew serious investment and thousands of depositors eager to see Damon’s vision roll into their garages. We sat down with Dom Kwong to get straight answers to the questions everyone’s been asking. But first, a little background on Damon’s new leader.

The Exit: Regrets, Lessons, and the Road Ahead We’ve ridden with Jay Giraud from teenage breakouts to the birth of the HyperSport. But building a dream isn’t all instant torque and zero-to-60 thrills. This week, we hit the hard corners: money, investors, CEO pressure, and the day Jay finally had to step off the throttle. Missed the previous parts? Part 1: Finding the Line - How Jay Giraud Rewired the Motorcycle World Part 2: 200, 200, 200 - Building the HyperSport Dream From

The HyperSport started as a personal quest that turned into a reality. Born from a drive to make motorcycles safer, it was forged through relentless innovation and a no-compromise approach to design. Riders from every corner showed up: blue-collar Republicans, Silicon Valley tech heads, European commuters, and even gas-guzzling, gun-toting lorry drivers from the South — all lining up to throw down deposits and back the machine.

Back in 2017, Jay Giraud had an idea — one that hit the electric motorcycle world like a torque spike to the gut. An idea bold enough to pull 3600 riders off the fence and make them throw down real money for a bike that, at the time, existed only on paper. An idea that didn’t just challenge the ‘electric vs. gas’ debate — it aimed to bury it.

Damon Motorcycles has just released a clay model of their Hypersport Prototype. That's right, the same company that promised the most advanced motorcycle in the world—and took millions in pre-order money years ago—has now turned to the potting wheel for their big reveal.

With established giants pushing new boundaries and exciting newcomers charging onto the scene, whether you’re hunting for the latest tech, eyeing fresh models, or curious about who’s thriving — or struggling — this roundup has you covered.