Energica’s Comeback, Part 1: A New Chapter Starts in San Francisco
When I heard Energica’s new leadership was hosting an event in San Francisco, I knew I had to attend.
I’ve been involved with electric motorcycles for many years, and Energica has always been one of those manufacturers I respected for pushing the technology forward. They built some impressive machines and proved that electric motorcycles could deliver serious performance.
With Energica looking for a second chance, I wanted to hear first-hand what the new leadership had planned. I left encouraged to see the brand getting attention again, but I also walked away with more questions than answers.
For more Energica news, head to our Energica page.
The Energica Community Is Still Alive
The Motor Valley to Silicon Valley event was held at the Italian Consulate in San Francisco, and it wasn’t the glitz and glamour I’d expected. No fireworks, no backing band, no grand spectacle. It felt more like Energica taking its first steps on a long road to resurgence than staging a massive comeback. A low-key setting for a big promise: a second chance.
But the community turned up. Energica owners rode to the event, lining up outside the consulate on the machines that helped build the brand’s reputation. Despite everything the company has been through, rider's passion and loyalty remain.
During her presentation, Energica's new CEO, Shivangi Bagri, acknowledged the loyalty of Energica owners, spoke about the company’s racing heritage, and recognised the achievements of the previous leadership. She also touched on what lies ahead, mentioning lighter motorcycles, more carbon fibre, new components, and the possibility of incorporating AI into the rider experience.
For existing US owners, there was at least one practical development. Shivangi identified a service contact in Livermore, California, giving Energica owners a specific point of contact for after-sales support.
The Questions Energica Still Needs to Answer
While it’s exciting to hear about new technology and future products, I was hoping to learn more about the practical side of bringing Energica back.
The big questions are still hanging over Energica. When will production start again? Can existing owners get the parts and support they need? What happens to warranties and the dealer network? And after what happened last time, what’s going to make the business viable this time around?
These are important questions, especially for a company whose previous operation produced some remarkable motorcycles but ultimately couldn’t survive financially. We’ve seen this happen more than once in the electric motorcycle industry. Unfortunately, great engineering doesn’t always translate into a successful business.
EICMA: The Next Test for Energica
I had an opportunity to speak directly with Shivangi, who told me that more information would be shared at EICMA in Milan. BCB will be in attendance.
BCB has arranged a sit-down with Shivangi. In Part 2, I’ll put the questions left hanging in San Francisco directly to the new CEO, along with questions from Energica owners about what the company’s future means for them.
The BCB Take
I want Energica to succeed. I believe the electric motorcycle industry needs companies willing to challenge conventional thinking and develop something different.
Energica has already proven it knows how to build impressive motorcycles. Now it needs to show riders that it can build a business they can trust, with motorcycles they can buy, parts they can get, and support they can count on.
The passion is still there. But good intentions aren’t always enough. Can the new leadership turn that goodwill into a future for Energica?
Ride safe, folks.
Tired of scrolling? Subscribe to our newsletter. It's free, no spam, just an email on Friday.
