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THE BRANDS
Explore electric motorcycle brands shaping the future of e-moto. Rider-focused insight into global players and emerging manufacturers.


Did Surron Accidentally Solve Motorcycling's Biggest Problem
The motorcycle industry has spent years trying to get younger riders interested in bikes again. Surron may have done it by accident.

Buck City Biker
3 days ago2 min read


Avenrà Just Made E-Moto Insurance Somebody Else's Problem
Buying a new e-moto isn't cheap. Insuring it can hurt even more. New electric motorcycle brand Avenrà is offering the first customers of its flagship EVO sport bike 12 months of fully comprehensive insurance included with the purchase, taking one of the biggest ownership headaches off the table for new riders.

Buck City Biker
Jun 42 min read


Inside the LiveWire–DUST Moto Deal: A Sit Down with Colin Godby
In an exclusive interview with Buck City Biker, Godby pulled back the curtain on how the deal came together and what it could mean for the future of DUST Moto.

Buck City Biker
May 233 min read


LiveWire Adds DUST Moto to Its Line-up
LiveWire has acquired DUST Moto, bringing one of the most talked-about lightweight electric dirt bike start-ups under the Harley-backed electric brand’s umbrella.

Buck City Biker
May 192 min read


Beachman Saddles Up for Europe: France Holds the Verdict
Beachman are setting their sights on Europe, with France lined up as the first proper test bed in the Canadian e-moto builder’s push for homologation and road-legal sales.

Buck City Biker
May 152 min read


LiveWire’s Q1 Numbers Send a Message to the Entire Industry
LiveWire just showed a sharp sales jump in Q1 2026 after cutting prices across its line-up. Could this be the biggest reality check facing the e-moto sector in 2026?

Buck City Biker
May 122 min read


LiveWire Tidies the Toolbox Before S4 Honcho Lands
While we’re all waiting for the S4 Honcho to finally break cover at dealerships, LiveWire’s been back in the garage doing a bit of housekeeping. The Milwaukee brand has quietly tidied up its website and sharpened up the S2 app experience. A clear sign the electric outfit’s getting its tools organised before the next bike lands.

Buck City Biker
May 72 min read


Maeving Tops March as UK E-Moto Grid Starts to Form
Maeving says it’s now the UK’s best-selling electric motorcycle brand, citing March 2026 MCIA registration data. Those brand-level figures aren’t publicly broken out, so claims like this are hard to independently verify. But that’s not really the point.

Buck City Biker
May 61 min read


Positive Wants to Bring EGERA to Market
Positive Motorcycles is back on the radar, and this time the story is less about the EGERA itself and more about whether the Italian outfit can get riders on the road. The Lake Como startup says it is entering a pre-seed round after five years of self-funded R&D, with a validated prototype, identified distributors, secured suppliers and road testing up to 175 km/h (108 mph) already under its belt.

Buck City Biker
Mar 252 min read
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