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THE BRANDS
Explore electric motorcycle brands shaping the future of e-moto. Rider-focused insight into global players and emerging manufacturers.


Beachman Saddles Up for Europe: France Holds the Verdict
Beachman are setting their sights on Europe, with France lined up as the first proper test bed in the Canadian e-moto builder’s push for homologation and road-legal sales.

Buck City Biker
1 day ago2 min read


LiveWire’s Q1 Numbers Send a Message to the Entire Industry
LiveWire just showed a sharp sales jump in Q1 2026 after cutting prices across its line-up. Could this be the biggest reality check facing the e-moto sector in 2026?

Buck City Biker
4 days ago2 min read


LiveWire Tidies the Toolbox Before S4 Honcho Lands
While we’re all waiting for the S4 Honcho to finally break cover at dealerships, LiveWire’s been back in the garage doing a bit of housekeeping. The Milwaukee brand has quietly tidied up its website and sharpened up the S2 app experience. A clear sign the electric outfit’s getting its tools organised before the next bike lands.

Buck City Biker
May 72 min read


Maeving Tops March as UK E-Moto Grid Starts to Form
Maeving says it’s now the UK’s best-selling electric motorcycle brand, citing March 2026 MCIA registration data. Those brand-level figures aren’t publicly broken out, so claims like this are hard to independently verify. But that’s not really the point.

Buck City Biker
May 61 min read


Positive Wants to Bring EGERA to Market
Positive Motorcycles is back on the radar, and this time the story is less about the EGERA itself and more about whether the Italian outfit can get riders on the road. The Lake Como startup says it is entering a pre-seed round after five years of self-funded R&D, with a validated prototype, identified distributors, secured suppliers and road testing up to 175 km/h (108 mph) already under its belt.

Buck City Biker
Mar 252 min read


Benzina Zero Lands in the UK Through MicroVolt
Benzina Zero has landed in the UK through distributor MicroVolt, giving its utility bikes a clearer route into the British market.

Buck City Biker
Mar 222 min read


Energica is Back… Again
The much-loved Italian outfit, and builders of some of the sharpest, track-capable electric machines to ever hit public roads, reckon they’re back on form after yet another wobble behind the scenes. And they’re not being subtle about it.

Buck City Biker
Mar 192 min read


Damon’s Leadership Door Keeps Swinging
Another twist in the long-running Damon Motorcycles saga. This one leaves even more questions than answers. Damon Motorcycles confirmed in a recent press release that CEO Dominique Kwong, CFO Bal Bhullar, and board member Karan Sodhi have all exited the company.

Buck City Biker
Mar 132 min read


LiveWire Sales Tick Up… But the Numbers Still Look Tiny
Harley-Davidson’s electric spin-off, LiveWire, has released its 2025 numbers. And depending how you look at it, the story is either steady progress… or proof that the premium electric road bike market is still a tough gig.

Buck City Biker
Mar 132 min read
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