Venna Calling: From Flux Prototype to BMW Investment
We first got to know Flux through the Primo. Now, the Slovenian company has a new name, a new backer and BMW Motorrad in its corner.
Formerly known as Flux Performance, the company is now called Venna. We've been following its progress since the early days, so we're interested to see whether BMW's backing can help Venna take its electric bikes to the next level.
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From Flux to Venna
Back in September 2025, we took a closer look at the Primo and some of its unusual engineering choices.
An 85 hp motor spinning at up to 14,500 rpm, a two-stage transmission, a virtual clutch and a removable 7.92 kWh battery. There was plenty going on. It was ambitious, perhaps a little overcomplicated, and we had questions about how well all that technology would work once the bike hit the dirt.
The team has been growing too, bringing in people with experience at Stark Future, Alta Motors and CAKE. Former Stark Future chief vehicle engineer César Ferreira joined as CTO in 2025.
Venna remains independent, but having BMW Motorrad involved could make a real difference when it comes to getting a bike into production. Building a prototype is one thing. Making it reliable, sorting out production and getting it ready for customers is a whole different challenge.
And Venna isn't planning to stop at dirt bikes. CEO Marko Ukota says the company wants to build high-performance electric motorcycles across all riding categories. That's a big ambition, and it'll be interesting to see what comes of it.
BMW Heads Off-Road
BMW's electric two-wheelers, including the CE 02 and CE 04, are built for urban riding. A high-performance electric dirt bike brings a very different set of challenges. Power delivery, weight, cooling and durability all come into play, particularly when you're riding hard and regularly putting the bike on the ground. Instead of starting from scratch, BMW has backed a company that's already been working on those problems.
There's still plenty we don't know. BMW hasn't said how much it has invested or what share of Venna it owns. And while the deal points towards electric off-road, there's no confirmed BMW-branded dirt bike, production date or details of any specific models resulting from the partnership.
The BCB Take
On paper, this looks like a good fit for both companies. For Venna, though, the opportunity could be even bigger. There's a big difference between developing a motorcycle and building a business around it. Distribution, servicing, parts and dealer support all need to be in place. BMW knows that side of the motorcycle business inside out.
Flux originally described the Primo as a testbed prototype. We don't yet know what Venna has been working on, or how much of the original Flux project will carry over. But with the experience now behind the company, we're genuinely excited to see what comes next. There's plenty of potential here. Now we want to see some motorcycles.
Ride safe, folks.
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