Zero Cuts LS1 Price. Is This the New Reality for Electric Motorcycles?
- Paul Roberts
- Jul 17
- 2 min read
Updated: 3 days ago
Zero has knocked hundreds off the price of its new LS1 scooter across selected European markets as part of its 20th anniversary celebrations. This might be another sign that electric motorcycle brands are becoming more realistic about pricing.
Rather than chasing premium price tags, manufacturers are starting to compete where riders actually open their wallets.
For more Zero news, visit our Zero page.
For the LS1 full spec sheet, visit here.
Zero LS1 Gets a Price Cut
In the UK, the LS1 has dropped from £4,500 to £4,200 until 30 September 2026. The promotion also applies in Belgium and the Netherlands, with discounts of €365 and €359 respectively.
We first took a closer look at the LS1 when it launched, asking whether Zero had built another commuter scooter or something a little smarter.
In these markets, the LS1 sits in the 125cc-equivalent class and can be ridden on a CBT in the UK. The scooter offers a claimed 70-mile range, a 62mph top speed and removable batteries, putting it firmly in the sights of commuters.
The thing is, the LS1 is a new model. Manufacturers usually protect pricing on fresh launches. Discounting a bike this early suggests getting riders through the door now means more than sticking to the launch price.
On the face of it, a £300 saving isn't huge. But the move feels bigger than just the discount. LiveWire was one of the first major brands to make a similar move, reducing prices in late 2025 before seeing stronger sales. Whether that's coincidence or not, Zero is now heading in the same direction with its own entry-level model.
That's especially important in the commuter market, where riders are comparing electric scooters with tried-and-tested petrol alternatives, not premium electric motorcycles.
The BCB Take
Anniversary celebrations aside, if Zero is adjusting pricing this early in the LS1's life, it suggests the industry is becoming more realistic about what riders are prepared to pay. For years, manufacturers argued that better technology justified higher prices. Increasingly, they're accepting that affordability might be just as important.
Riders don't necessarily need electric bikes to be cheaper than petrol. They just need the gap to be small enough that the riding experience becomes the deciding factor.
If Zero and LiveWire are both heading in that direction, don't be surprised if others follow. That could end up being one of the biggest shifts we've seen in the market over the past couple of years.
Riders will be the biggest winners here. More competition on price means more electric motorcycles leaving the showroom and ending up on driveways.
Ride safe, folks
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Images © Zero Motorcycles
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