LiveWire Reprices the ONE Across Europe
- Paul Roberts
- Mar 20
- 2 min read
Updated: Mar 21
LiveWire has cut the price of the ONE across Europe, with fresh pricing now appearing in the UK, Germany and Switzerland. The bike now starts at £12,990 in the UK, down from £18,290, the kind of move that shifts it out of halo-bike money and into a much more realistic conversation.
It wasn't long ago we threw a leg over a used LiveWire ONE for our review, Harley’s Electric Gamble: Does the LiveWire ONE Still Stand in 2025?, and its sticker wasn't far off what a new one costs now. With fresh bike prices undercutting nearly-new dealer stock, we decided to pay attention.
LiveWire softened the ground in August 2025 with its “Twist & Go” promotion, a global S2 price drop that showed the brand was ready to get more aggressive. Meanwhile in the US, a LiveWire ONE “Savings Event” launched in May 2025, cutting stock to $16,499, a figure that still appears on LiveWire’s US site today.
The Price Finally Makes a Case
For riders who’ve been watching from the side-lines, this is probably the first time the LiveWire ONE looks like an actual buy. It's still a premium, heavyweight electric road bike with strong brand recognition, rapid charging, and proper performance credentials. But the old pricing always shoved it into a corner.
That said, yes LiveWire is one of the biggest names in the game, but the volumes suggest a different story. As we broke down in LiveWire Sales Tick Up… But the Numbers Still Look Tiny, the brand’s profile and pedigree have not yet translated into serious numbers in a sector that is still finding its feet. This is the kind of pricing that could start changing that.
The BCB Take
This is the most convincing the LiveWire ONE has looked in a while. At £12,990, it stops being a bike you politely admire and becomes one you can seriously stack up against the rest of the market. It’s still not cheap, and it’s still a fast bike, but now it feels like LiveWire is big enough to price the ONE like a bike meant to be bought, not just put on display.
Ride safe, folks.
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