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THE PEOPLE
From founder interviews to deeper industry dives, this is where we explore the people and ideas shaping electric motorcycling.


Green Lights for UK Blood Bikes, And Why It Matters
UK Blood bikes could soon get the green light, literally. A public vote is now open on whether volunteer riders delivering supplies should be allowed to use green emergency lights on UK roads.

Paul Roberts
Jan 262 min read


The Return of the Moped, with Tim Seward
Depending on which decade you were born in, the word moped probably means different things. In its original form, though, a moped was a low-powered motorcycle with pedals — there for that extra shove when you needed it. Or when you ran out of fuel halfway home on a Friday night and the wallet was already empty.
Tim Seward, founder and chief design officer at ONYX Motors, is a true believer in the format. And he’s already built the ONYX RCR80v, a machine that sits right on t

Paul Roberts
Jan 74 min read


How To Design an Electric Motorcycle, with Hugo Eccles
Designing a motorcycle is easy if all you want is something that moves on tarmac. Designing one that makes sense, looks good, rides right, and doesn’t hide behind styling fluff? That’s harder. Hugo Eccles, from Untitled Motorcycles, lives in that harder space.

Paul Roberts
Dec 24, 20256 min read


Pushing Electric Motorcycles to the Limit, with Ben Marshall
If you’ve ever twisted the throttle and wondered how far you can really push an e-moto — or found yourself stuck in the black hole of range anxiety, durability doubts, and questions about long-term survival — Ben Marshall has the answers.

Paul Roberts
Dec 17, 20255 min read


Damon 2.0: Inside the Vision, with CEO Dom Kwong
Damon Motorcycles has been the subject of plenty of talk — excitement, controversy, and a long list of questions that once felt too big to answer. The company burst onto the scene in 2018 with the HyperSport, a halo product that drew serious investment and thousands of depositors eager to see Damon’s vision roll into their garages. We sat down with Dom Kwong to get straight answers to the questions everyone’s been asking. But first, a little background on Damon’s new leader.

Paul Roberts
Nov 26, 20259 min read


After the HyperSport, with Jay Giraud - Part 3
The Exit: Regrets, Lessons, and the Road Ahead We’ve ridden with Jay Giraud from teenage breakouts to the birth of the HyperSport. But building a dream isn’t all instant torque and zero-to-60 thrills. This week, we hit the hard corners: money, investors, CEO pressure, and the day Jay finally had to step off the throttle. Missed the previous parts? Part 1: Finding the Line - How Jay Giraud Rewired the Motorcycle World Part 2: 200, 200, 200 - Building the HyperSport Dream From

Paul Roberts
Nov 12, 20257 min read


After the HyperSport, with Jay Giraud: Part 2
The HyperSport started as a personal quest that turned into a reality. Born from a drive to make motorcycles safer, it was forged through relentless innovation and a no-compromise approach to design. Riders from every corner showed up: blue-collar Republicans, Silicon Valley tech heads, European commuters, and even gas-guzzling, gun-toting lorry drivers from the South — all lining up to throw down deposits and back the machine.

Paul Roberts
Nov 5, 20258 min read


After the HyperSport, with Jay Giraud - Part 1
Back in 2017, Jay Giraud had an idea — one that hit the electric motorcycle world like a torque spike to the gut. An idea bold enough to pull 3600 riders off the fence and make them throw down real money for a bike that, at the time, existed only on paper. An idea that didn’t just challenge the ‘electric vs. gas’ debate — it aimed to bury it.

Paul Roberts
Oct 29, 20256 min read
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