TailG's Global Play: Can China's Electric Scooter Giant Go Truly Worldwide?
- Paul Roberts
- 10 hours ago
- 4 min read
TailG is becoming hard to miss online, with a growing range of sharp-looking electric scooters and motorcycles turning up across social media.
And with some seriously interesting bikes in the mix, it's easy to see why riders are starting to take notice. The Chinese manufacturer claims a huge global footprint, but where can you actually buy one?
Global Reach vs Global Network
If you've spent any time looking at electric scooters on Facebook lately, chances are you've seen TailG.
The company has a surprisingly broad range, mostly made up of practical step-through scooters, but it has also dabbled in higher-speed electric motorcycles. Urban riding, useful tech and everyday usability are the common thread, and some of these bikes look seriously different from the anonymous electric mopeds flooding the market.
TailG Technology Group was established in Shenzhen in 2003 and has spent more than two decades building electric two- and three-wheelers. Today, it says it has seven R&D and manufacturing bases around the world, including facilities in Vietnam and Indonesia, annual production capacity of more than 15 million vehicles and exports to more than 70 countries and regions. Its own service network claims 27,000-plus stores across six continents.
Those are big numbers. But there's a catch for anyone looking to put one on their driveway: TailG's global footprint doesn't mean you can buy every TailG model everywhere. Much of its international business has been built around exports and local distributors, with different bikes going to different markets.
In 2023, TailG said overseas sales accounted for around 5% of its business and set a target of getting that figure to 30% within three years. At the time, it said its bikes were being exported to more than 90 countries and regions. Today, it puts that figure at more than 70.
That brings us to TLG. In 2023, TailG launched TLG as a separate brand for international markets, giving the company another name under which to sell its electric two-wheelers outside China. TailG and TLG now form part of the company's wider international operation, with the branding varying between markets.
The first European TLG flagship store was announced for Switzerland, with models including the GTS, CTS and TL6. In other words, TailG wasn't simply exporting its Chinese range and hoping for the best. It was also building a separate brand for international riders.
So, yes, TailG is genuinely global. But if you're in the USA, Canada, Australia, Europe, the UK, India, Southeast Asia or somewhere else, the question isn't whether TailG exports there. It's which TailG or TLG bikes you can actually buy, who sells them and, just as importantly, who looks after them afterwards.
So where can you actually get your hands on one? This is where the global story gets a little messy. Let's break it down.
TailG's Global Play
Vietnam and Indonesia are two of the strongest overseas markets, with local manufacturing and dealer networks in both countries. It has also been expanding into Cambodia, Laos and Bangladesh, while its bikes are distributed in markets including Iraq and Morocco.
South America is another part of the world where TailG has put down roots. It has local operations in Peru, Argentina and Bolivia, with sales and service networks supporting its electric two-wheelers.
Europe is a little different. TailG has established retail and service operations in Austria and Belgium, with dealers in Vienna and elsewhere in Austria, as well as in Germany. Belgium now has a TailG showroom in Brussels, selling EEC-approved scooters and offering servicing and parts.
There is also an official TailG operation in North Macedonia, where the local importer offers test rides, sales and servicing. Switzerland is another established market, giving TailG actual dealers and support on the ground in parts of Central and Western Europe rather than simply shipping bikes in.
North America is a different story again. TailG says its e-bikes have already found a market there, with models developed specifically for North American riders. But it's also aiming its proper electric step-throughs at the region, with the S1 and S2 developed for the European and American markets.
In some other major motorcycle markets, it's harder to find a clear TailG dealer network. We haven't found evidence of an established network in the UK, Australia or Canada, while the company's USA presence appears stronger on the e-bike side.
TailG's headline figure is 70-plus export countries and regions, but its own public service locator currently only lets riders search for stores in China, Vietnam and Indonesia. And that's the important bit. Being able to export a bike somewhere isn't the same as having a dealer there.
The BCB Take
TailG is clearly more than a Chinese scooter maker trying to shift a few bikes overseas. It has the factories, production capacity and dealer networks to back up a genuinely global business.
But having a bike in 70-plus export markets doesn't mean there's a dealer waiting for you when you get there. For riders, the details matter. Can I buy it here? Is it properly homologated? Can I get parts? And who fixes it when something goes wrong?
TailG has good answers in some markets. In others, the bikes are still much easier to find on Facebook than at a local dealer. The bikes are real. The global push is real. The dealer network just isn't there everywhere yet.
Ride safe, folks.
Tired of scrolling? Subscribe to our newsletter. Free, no spam, just an email on Fridays.
Want more from BCB? Become a member for exclusive offers, community benefits and more.
