LiveWire Adds DUST Moto to Its Line-up
Updated: May 22
LiveWire has acquired DUST Moto, bringing one of the most talked-about lightweight electric dirt bike start-ups under the Harley-backed umbrella.
This ties one of the industry’s biggest names with a young company that’s been picking up speed among riders after lightweight off-road machines.
Looking for the Hightail spec sheet? it's here.
DUST Moto Joins the LiveWire Fold
DUST Moto rolled onto the e-moto scene with a clear focus: lightweight electric bikes, swappable battery systems, and stripped-back American-made design. The start-up got attention when it dropped the Hightail platform, built for riders who want more time on the bike and less time messing about.
LiveWire, meanwhile, is clearly pushing beyond its original street bike line-up. The deal gives the company immediate access to DUST’s lightweight platform development and off-road positioning, two areas seeing serious growth across the e-moto sector.
"With Dust Moto, we are opening a new chapter. We are expanding beyond the road and embracing the excitement and raw emotion of off-road riding." - LiveWire CEO, Dominique Dutronc
No financial details have been released yet, but we're due to sit down with Colin Godby, DUST Moto founder, in the next few days. Stick with us for the latest take, direct from the guy who negotiated the deal.
For now, DUST looks poised to take on the next chapter:
"The next phase will be about stellar execution, scaling distribution and incredible support." - DUST CEO and Co-Founder, Colin Godby
BCB Take
This makes sense. Lightweight bikes are where things are shifting globally, especially with younger riders and the street-to-dirt crossover crowd.
DUST already had a name in that space, even if progress on the ground has been slow. Now LiveWire gets something it can actually build on, instead of starting from a blank sheet.
The real question is whether DUST keeps its original feel. Riders flocked because it felt rider-built, American-made, stripped-back, no fluff. If LiveWire doesn’t mess with that, this could end up being one of the bigger moves in the e-moto space this year.
Ride safe, folks.
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