Cake, Rebake… What's Cooking in the Swedish Oven?
- Paul Roberts
- 3 hours ago
- 4 min read
CAKE went bust, but the story didn't end there. And now the Ytterborn family is having another go.
And Rebake has already given us something to look at, registering the design of a motorcycle before the company officially existed. That design looks remarkably familiar, raising the question of just how much CAKE's DNA is finding its way into Rebake.
The CAKE That Survived
CAKE collapsed into bankruptcy in February 2024 after a planned funding round fell apart, bringing one of the most recognisable names in electric motorcycling to a sudden stop. The Swedish company had raised more than $70 million and sold around 6,000 bikes. But CAKE itself didn't disappear.
Norwegian company Brages Holding acquired the CAKE brand and intellectual property and restarted the business with a much smaller operation. It wasn't simply the original company carrying on under a new owner.
There is some important continuity. The new CAKE was built around a small core team that included people from the original company, led by Petra Färm, CAKE's former CTO. The Stockholm headquarters and brand store were also reopened.
And CAKE is still selling bikes. The Makka, Ösa, Kalk and Bukk remain part of the range, while support and replacement parts continue for existing owners. CAKE has also launched re:CAKE, its certified used-bike programme.
What we don't know is how many genuinely new motorcycles are being built today. When the new operation announced its restart, it said bikes that had already been produced would be available for purchase. There still isn't much public production or sales information to suggest that CAKE is anywhere near its former scale.
So this isn't some huge CAKE comeback. It's a much smaller operation keeping the brand, bikes and support network alive, with some of the people who built the original company still involved.
Another Bite at the Cake
Stefan Ytterborn founded CAKE. His sons Karl and Nils were also co-founders, and they're now building a new electric two-wheeler company called Rebake.
Karl is CEO. Stefan says he's involved as an adviser rather than running the company himself. Rebake is targeting the market around early 2027.
Stefan has also said the new venture is "very much informed by what we learned at CAKE." That's probably the most interesting bit about Rebake so far. We don't yet know what those lessons mean when it comes to the motorcycles. But it does suggest Rebake isn't simply pretending the CAKE experience never happened.
But here's where Rebake gets properly interesting.
Rebake Was Already Designing Motorcycles
ReBake Supply Co AB has already registered the design of a motorcycle, and the design's priority date predates the company itself.
The Swedish Patent Office journal records design 463670-001, titled simply "MOTORCYCLE", with ReBake Supply Co AB listed as the applicant and Karl Ytterborn named in the company address. The design was registered on 26 June 2025, with an EUIPO priority claim attached to the filing.
The design's priority date is 27 January 2025. ReBake Supply Co AB was formally registered in Sweden on 28 February 2025. So the motorcycle design was already being protected more than a month before ReBake Supply Co AB officially existed as a Swedish company.
If you've spent any time looking at CAKE motorcycles, there's something immediately familiar about the design. The stripped-back proportions, minimalist frame and overall visual language look very much like the design approach CAKE became known for.
That doesn't mean this is simply a CAKE bike with a new badge. The registration doesn't tell us what Rebake intends to do with the design, and there's no indication yet that this is a production model. But it does raise an interesting question: how much of CAKE's design DNA is coming with the Ytterborns into Rebake?
Whatever the answer, this is the first tangible piece of Rebake hardware we've seen, and it's already protected as a registered design.
The timing is particularly interesting. The design's priority date is 27 January 2025. ReBake Supply Co AB was formally registered in Sweden on 28 February 2025. So the motorcycle design was already being protected more than a month before ReBake Supply Co AB officially existed as a Swedish company.
It suggests there was more going on behind the scenes than a name, a business plan and a funding round.
The money involved is very different. Rebake has raised SEK 17.4 million (about £1.34m / $1.81m) in its latest funding round, with more than SEK 20 million (£1.54m / $2.09m) raised since the company was founded. The latest round reportedly values Rebake at around SEK 70 million (£5.39m / $7.30m).
That's a very different starting point from CAKE, which had around SEK 700 million (about £53.9m / $73m) of investor capital behind it.
We might not have to wait long to find out more. ReBake Supply Co AB is already listed on the official exhibitor list for EICMA 2026 in Milan, with the show running from 3–8 November.
That means we could get our first proper look at what Rebake has been working on well before its early-2027 market target. BCB will be there too, so we'll be keeping a close eye on what Rebake rolls out.
The BCB Take
Electric motorcycle companies are going to fail. That's part of building a new industry. Funding dries up, business models don't work and sometimes the company simply runs out of road. But that doesn't mean everything has to stop.
CAKE's brand survived. Its bikes are still being sold and supported. Some of the people who built the original company are still involved. The Ytterborn family hasn't walked away from electric two-wheelers either.
This time, we're seeing the first pieces of the puzzle appear before the company has even properly arrived. There's a registered motorcycle design. There's new funding. There's a target for 2027. There's an EICMA appearance coming in November.
We don't know if Rebake will succeed. But that's not really the point. A company can fail without the people, ideas and experience behind it failing too.
CAKE is still here. Rebake is coming. And somewhere in Sweden, something is clearly cooking.
Ride safe, folks.
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