After 20 Years And Plenty Of Fallen Rivals, Zero Offers Riders Up To €2,500
- Buck City Biker
- Jun 16
- 2 min read
Twenty years is a lifetime in the electric motorcycle world. To celebrate the milestone, Zero is offering bonuses of up to €2,500 on selected 2026 models.
The discount is nice. But getting to 20 years in the electric motorcycle game while many e-moto start-ups never made it past year five is definitely worth celebrating.
20 Years On, Still Pushing Electric
Back in 2006, Zero was building electric motorcycles long before most riders even knew they existed. Fast forward to 2026 and the California company is still here, still selling bikes, and still trying to win over riders in a world dominated by petrol machines.
What Riders Get
Up to €2,500 in anniversary bonuses
Available on the DSR/X, SR/F, DS and S
Trade in your current bike and receive an enhanced trade-in allowance
Or use the bonus towards accessories, gear, software upgrades or a straight discount on the bike
Offer ends 31 August 2026
Details vary by region, with UK and US riders also included, but the goal is simple enough: make it a little easier for riders to throw a leg over an electric motorcycle.
Zero has managed to survive two decades in a sector where plenty of manufacturers never got properly off the ground. During that time, it has weathered battery tech growing pains, supply chain chaos, changing regulations and a market that still hasn't embraced electric motorcycles the way it has electric cars.
Today, Zero's range stretches from commuter-friendly machines right through to larger road-going bikes, giving riders far more choice than they had when the company first rolled onto the scene.
Twenty years on, Zero has gone from industry outsider to one of the best-known names in the business.
The BCB Take
We've seen plenty of electric motorcycle brands arrive with big promises, grab a few headlines, then quietly disappear.
Will a cash incentive help? Probably. But one of the oldest names in electric motorcycles is still having to work hard to persuade riders to make the switch.
Many riders are still asking the same questions. How far will it go? How long does it take to charge? What's the resale value? Does it fit the kind of riding I actually do? Can I service it myself?
Zero deserves credit for surviving 20 years in a tough industry. But if electric motorcycles are going to reach beyond the die-hard EV crowd, the next challenge isn't staying alive. It's convincing more everyday riders that the switch is worth making.
Ride safe, folks.
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