What’s New with the World’s Biggest Electric Motorcycle Brands
- Buck City Biker
- Jun 23
- 8 min read
Updated: Jun 26
With established giants pushing new boundaries and exciting newcomers charging onto the scene, whether you’re hunting for the latest tech, eyeing fresh models, or curious about who’s thriving — or struggling — this roundup has you covered. From California to Italy, Australia to India, we’re taking a fresh look at what the biggest players have been up to over the past year, what they’re selling right now, and where they’re headed next. Helmets on, it's going to be a fast ride.
In this Article:
Zero Motorcycles (USA) – Most units sold globally
Quick history: Founded in 2006 in Santa Cruz, California, by ex-aerospace engineer Neal Saiki, Zero Motorcycles has been at the forefront of electric motorcycling. Its mission has always centred around creating lightweight, high-performance electric bikes that don't compromise on range or speed. Starting with off-road models, Zero quickly expanded into dual-sport and street categories, building a robust and loyal global fan base known for appreciating both innovation and reliability.
2024–25 highlights:
Launched the budget-friendly X-Line (XE trail and XB ultralight dirt models—sub-$10k), expanding beyond premium offerings.
Introduced the "All Access" plan to roll out six affordable models through 2027.
MY25 updates include refreshed colourways and smarter tech integrations.
Despite dealer network challenges, Zero secured ~$100M in new investment to scale up.
Models for sale (2025) and standout features:
S / SR/S / SR/F: Street performance, integrated Cypher III+ OS, up to 200 Nm torque.
DS / DSR/X: Dual-sport and adventure bikes with 200+ mile range and fast charging.
XE / XB: Lightweight trail bikes with aggressive price points for new riders.
Where to buy: Available via dealers in the USA, UK, Europe, and Australia. Zero has over 200 international dealers and offers direct support in select markets.
Looking ahead: With the X-Line live and new funding secured, Zero is moving from premium-only into volume markets. Expect a stronger European and Asian presence in 2026, with expanded dealer networks and new model variants to meet growing demand for versatile electric bikes.
LiveWire (USA) – Harley spin-off, second to Zero
Quick history: LiveWire started as a Harley-Davidson prototype in 2014, before spinning off in 2021 to become Harley's dedicated electric sub-brand. It retains Harley's styling DNA but emphasizes innovation, modern UX, and urban utility. LiveWire aims to bridge the gap between cruiser culture and an electric future with accessible, sleek bikes.
2024–25 highlights:
Sold ~612 bikes in 2024; aiming for 1,000–1,500 units in 2025.
Narrowed losses significantly by streamlining operations.
Continued expansion of ARROW platform with cost efficiencies and modular battery design.
Models for sale (2025) and standout features:
LiveWire One: 105 hp, 146-mile city range, DC fast charge in ~1 hour.
S2 Del Mar: More compact, urban-focused ride with 110-mile mixed range, sub-$16k price.
Where to buy: Available through Harley-Davidson dealers in the USA, UK, and select European countries. Expansion into Australia is expected in late 2025.
Looking Ahead: LiveWire’s success hinges on scaling S2 Del Mar production and expanding dealer presence globally. While the company has faced its share of challenges—sluggish early sales, high development costs, and the general headwinds of an emerging e-moto market—it still looks promising. Backed by Harley-Davidson and equipped with modular tech improvements, LiveWire is carving out a niche with performance-focused urban riders. The S2 Del Mar, in particular, hits a more accessible price point and blends style with serious riding dynamics. If the brand can keep building momentum and deepen its global footprint, 2025–26 could mark a breakout period driven by growing brand loyalty and a maturing electric motorcycle market.
Damon Motorcycles (Canada/USA) – Elite-tier tech
Quick history: Launched in Vancouver in 2017, Damon rose to fame with jaw-dropping specs and smart safety systems. The company focused on high-end e-motorcycles with adaptive ergonomics and AI-assisted radar, redefining rider safety at the premium level. Damon blends innovation with a sleek aesthetic, appealing to tech-savvy riders who want performance and safety.
2024–25 highlights:
Began HyperSport production after years of delays.
Teased HyperFighter streetfighter model with minimalist design and raw power.
Models (2025) and standout features:
HyperSport: 200 hp, 200 mph top speed, 200-mile range, CoPilot safety suite.
HyperFighter: 150 hp, aggressive naked frame, Shift™ ergonomic system.
Where to buy: Direct online orders for North America; reservations open for Europe. UK launch expected 2026.
Looking ahead: Damon remains one of the most ambitious e-moto start-ups, with bold promises around performance and safety tech like their CoPilot AI system and Shift™ ergonomic tech. While production has yet to begin and delays have raised questions about the company’s future, the potential is still there. If Damon can overcome its current silence and deliver on even part of its vision, 2025/26 could see limited but high-impact bikes hit the road—though that’s a big “if” right now.
Ultraviolette (India) – High-performance global ambitions
Quick history: Founded in 2016 in Bengaluru, Ultraviolette blends aerospace engineering and motorsport pedigree to build India’s most advanced electric motorcycles. The F77 made waves with its top-end performance, marking India’s arrival on the high-performance EV scene with a distinct design and tech-forward approach.
2024–25 highlights:
Sold ~1,000 F77 Mach 2s; started exports to Europe and Middle East.
Launched Tesseract scooter and Shockwave enduro model.
Unveiled new UI platform and charging network, UV Supernova.
Plans for 3 new bike families and a long-range scooter.
Models available and standout features:
F77 Mach 2 / Recon: 206 km/h top speed, 300+ km range, aircraft-grade build.
F77 SuperStreet: Lightweight and torquey streetfighter.
Tesseract: Premium commuter e-scooter with 120 km range.
Shockwave: Off-road capable e-moto with dual-sport geometry.
Where to buy: Sold in India via UV Space dealerships. Europe, UK, and UAE via certified importers. Expansion to Australia and USA planned for 2026.
Looking ahead: Ultraviolette is scaling fast with global ambitions. Expect aggressive expansion and multiple new model launches in late 2025, backed by growing international dealer networks and charging infrastructure.
Vmoto/Super Soco (Australia/Global) – Urban mobility leader
Quick History:
Established in Perth in 1999, Vmoto shifted focus to electric vehicles after beginning a partnership with China’s Super Soco around 2017. In 2020, Vmoto and Super Soco formalised their collaboration through the joint venture Vmoto Soco, becoming the exclusive manufacturer of Super Soco electric scooters and motorcycles at Vmoto’s Nanjing factory. Vmoto distributes these lightweight, city-focused EV scooters globally and is expanding its portfolio with higher-performance models developed in Australia.
2024–25 Highlights:
Vmoto/Super Soco continues to grow its presence with new Super Soco models.
Models & Standouts:
Super Soco TS, TC, CU: Affordable, urban-friendly scooters manufactured by Vmoto.
Vmoto Stash: An Australian-developed mid-performance electric motorcycle launched in 2024, bridging the gap between scooters and motorcycles.
Where to Buy:
Available through Vmoto’s dealer network across Australia, the UK, Europe, and select US importers.
Looking Ahead:
Vmoto is expanding its global dealer network across Europe, the Asia-Pacific, and beyond, while unifying its electric two-wheeler offerings mainly under the Vmoto and Super Soco brands. Refreshed Super Soco models with faster-charging batteries are expected soon. By 2025, Vmoto aims to solidify its role as a leader in affordable, tech-forward urban mobility.
Energica (Italy) – On pause after liquidation
Quick history: A spinoff of CRP Group in Modena, Energica launched in 2014 and quickly became the first manufacturer to supply the MotoE World Cup. Known for lighter-class electric machines with aggressive Italian styling and performance, Energica built a strong niche in high-performance electric superbikes.
2024–25 highlights:
Filed for judicial liquidation in October 2024 amid financial struggles.
Rumours have circulated about potential investor bids to save the brand, but as of mid-2025, no official confirmation or deal has been announced.
Brand and assets remain for sale, and operations are currently paused.
Models (pre-liquidation) and features:
Ego+ RS: Supersport with 240 km/h top speed, Brembo brakes.
Eva Ribelle / EsseEsse9: Naked streetfighters with 21.5 kWh packs.
Experia: Touring model with 420 km city range.
Where to buy: Sales are currently paused. Previously available across Europe, the USA, the UK, and Australia.
Looking ahead: Energica’s future hinges on whether investors step in to revive the brand. While rumours of rescue attempts abound, the timeline and likelihood remain uncertain. Enthusiasts hope the iconic Italian marque will return, but the company’s near-term operations are on hold.
Cake (Sweden) – Minimalist off-road innovation
Quick history: Founded in 2016, Cake built a reputation for clean design, lightweight off-road bikes, and sustainable urban mobility. Their modular, minimalistic approach made them a favourite in trail and city environments.
2024–25 highlights:
Faced significant financial difficulties leading to restructuring efforts in early 2024.
Though some sources describe this as bankruptcy, the company appears to be seeking new funding and partnerships to continue operations.
No new product launches announced since restructuring.
Models (pre-restructuring) and standout features:
Kalk: Lightweight trail bike with 80 km range and 3 kW motor.
Ösa: Utility platform with modular cargo options.
Makka: Urban commuter with swappable batteries.
Where to buy: Currently unavailable as new sales are paused. Previously sold in EU, UK, and limited USA markets.
Looking ahead: Cake’s future depends on successful restructuring or acquisition. While the brand is not actively producing new models, there’s cautious optimism it may reemerge with renewed backing.
Stark Future (France) – Bold design and performance
Quick history: Stark Future launched in 2021, aiming to combine high-end performance with striking aesthetics. Known for minimalistic yet aggressive designs, Stark focuses on urban sports bikes with unique frames and tech integration.
2024–25 highlights:
Delivered first units of the Stark VARG.
Developed proprietary battery tech to increase range and reduce weight.
Models and standout features:
VARG: Lightweight streetfighter, 120 hp, 150+ km range, innovative battery design.
Where to buy: Available in Europe, with plans for UK and Australia entry in 2025/26.
Looking ahead: Stark is positioning itself as a premium, design-led brand with European flair. Watch for expansion into new markets and tech upgrades in 2026.
Tacita (Italy) – Electric heritage and off-road focus
Quick history: Founded in 2014 in Italy, Tacita builds electric motorcycles with a focus on performance, durability, and European craftsmanship. With models ranging from rugged off-road machines to street cruisers, the brand has earned a niche but passionate following.
2024–25 highlights:
Released updated T-Race and T-Cruise models.
Introduced new battery pack with improved durability and charging.
Models and standout features:
T-Race: Lightweight enduro bike with 100 km+ range, designed for tough terrain.
T-Cruise: Touring roadster e-moto with rugged build and tech features.
Where to buy: Available across Europe and at select dealers in the UK. Plans for Australia in 2026.
Looking ahead: Tacita continues to innovate, focusing on battery tech and durability improvements to attract serious riders. Their long-range abilities have also brought them attention from industry stakeholders.
Savic (Australia) – Homegrown high-performance contender
Quick history: Emerging in the past few years, Savic is an Australian start-up focused on stylish, high-performance electric motorcycles designed and built locally. With a café racer aesthetic and competitive specs, it’s aimed at carving out a niche in both urban and enthusiast markets.
2024–25 highlights:
Launched Savic C-Series Alpha with over 230 pre-orders in Melbourne.
Expanding production capabilities and dealer network in Australia.
Models and standout features:
C-Series Alpha: 200 km range, 3.5s 0-100 km/h, Australian-made build quality and design.
Where to buy: Sold primarily in Australia, with plans to expand to Asia and Europe by 2026.
Looking ahead: Savic is gaining momentum as a local hero with ambitions to break into global markets. Watch for increased production and dealer partnerships over the next two years.
Lightning Motorcycles (USA) – Speed kings with pedigree
Quick history: Founded in 2006, Lightning has pushed the limits of electric motorcycle speed and performance. Known for setting land speed records and developing the Lightning LS-218, the fastest production electric motorcycle, the brand combines race heritage with street-legal tech.
2024–25 highlights:
Released updated Lightning LS-218 with improved battery and electronics.
Developed a new model, the Lightning LS-X, aimed at broader audiences.
Models and standout features:
LS-218: 218 mph top speed, 200+ mile range, race-bred performance.
LS-X: Newer model focusing on affordability without sacrificing power.
Where to buy: Available primarily in the USA with limited international sales.
Looking ahead: Lightning continues to push performance boundaries but faces challenges in scaling production. Future efforts will most likely focus on expanding the model range and improving affordability to reach wider markets.
Final thoughts: The future is electric, and the race is on!
From Zero’s mainstream dominance and LiveWire’s Harley heritage to India’s Ultraviolette and Australia’s Savic breaking new ground, there’s no shortage of innovation in the e-moto sector. As battery tech improves, perceptions brighten, and global market penetration deepens, we're expecting even more bold moves in 2025.
Whether you’re a commuter, racer, or weekend warrior, e-moto offers something for everyone — cleaner, faster, more torque, less work, minimal maintenance and packed with next-gen tech.
Ride safe, folks.
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