Maeving Fuels Up With £11m for a US Run
- Buck City Biker
- 6 days ago
- 3 min read
Maeving, the Coventry-built electric motorcycle outfit, has just stacked £11 million in Series A cash and lined it up for a harder push into the US. No soft launch, no toe-dipping — this is Maeving backing its American run with real money.
The raise is backed by a £3 million working capital facility from HSBC UK, and the brief is straightforward: scale US operations, sharpen the tech, and put more Maeving bikes under American riders. The US isn’t a side hustle anymore — it’s where the brand’s growth is happening.
“We’re looking to grow our market share in the US, where we’re seeing extraordinary demand,” — Will Stirrup, co-founder
Maeving’s pitch from day one was simple: classic lines, removable batteries, bikes built to be ridden every day. Riders got it. Revenue jumped to £5.9m in 2024, and early 2025 numbers show the US now pulling around 40% of total sales. That’s serious traction for a company that, not long ago, barely registered outside the UK.
California — and Beyond
This isn’t Maeving’s first lap in the States. The groundwork was laid earlier with a foothold in California, including LA locations where riders could actually ride the bikes instead of scrolling websites. That mattered — especially in a market that’s sceptical of start-ups and allergic to empty hype.
“This funding gives us the platform to build Maeving into a global brand,” — Stirrup
The Bikes
US buyers currently pick between the RM1, built for city duty with around an 80-mile range and a 45 mph ceiling, and the RM1S, which stretches out to about 70 mph and is the bike that really unlocked demand. Both run removable batteries — a practical win for riders without garages or dedicated chargers.
Maeving has also started shipping the RM2 into the US. It’s their first real two-up machine, and it’s an important shift. More seat, more carry, more day-to-day usefulness. More actual motorcycle.
Direct to Rider — For Now
Rather than jumping straight into a dealer network, Maeving’s gone direct to rider. With help from partners like Ekho, they’ve stitched together sales, registration and delivery across all 50 states. It’s lean, controlled, and lets Maeving move fast.
Cutting dealers out gives Maeving control over pricing, branding and customer data. The trade-off is that riders outside metro hubs can end up dealing with home delivery and mobile servicing instead of a local wrench. That’s already being talked about in owner groups, particularly once you get away from LA and New York.
Even so, the vibe among early US owners is positive — and vocal. Riders from California through to Pennsylvania are clocking miles. If Maeving can keep tightening logistics and aftersales while scaling up, the model could hold.
The BCB Take?
For boutique brands watching this space, this is a sign that the road to success doesn't have to be full of potholes. With the right formula, success can is achievable across international borders.
For Maeving buyers in the US, expect more visibility, more test-ride access, and a tougher push on product development.
Maeving’s betting that practical, vintage design, removable batteries and clean execution can cut through the noise. If they’re right, this won’t just be a UK brand exporting bikes — it will be one that earns its place on American roads.
Ride safe, folks.
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