Zero Extends “Go Electric” Campaign Through 30 September 2025

Zero Motorcycles has announced that its popular Go Electric promotion has been extended through 30 September 2025, meaning that significant discounts on 2022, 2023, and 2024 model-year bikes will remain available across multiple markets.

Zero SR 2022

If you’ve been watching the Zero S, DS, DSR, SR/F, SR/S, FX, or FXE with interest—and you’re familiar with the brand’s line-up—this extension gives you even more breathing room to pick up a great ride with real savings.

What’s in the deal?

Discounts valid until 31 July 2025

• Model Year 2022 & older

  • DS, DSR, S, SR/F, SR/S: €6,000 (or roughly £5,000 in key markets)

  • FX, FXE: €3,000 (approx. £2,500)

• Model Year 2023

  • All S, SR/F, SR/S, DS, DSR/X: €5,000, FX/FXE: €3,000

• Model Year 2024

  • S, SR/F, SR/S, DS, DSR/X: €4,000, FX/FXE: €3,000

From 1 August to 30 September 2025

• 2022 & older: DS/DSR/S/SR/F/SR/S at €5,000, FX/FXE at €2,500

• 2023: DS, DSR/X, S, SR/S, SR/F at €4,200 – €4,000, FX models €2,000

• 2024: All eligible S/DS lines €3,300 – €2,750, FX models €2,000

Where is the promotion available?

2024 Zero S

The offer is valid through Zero-authorised dealers in the UK (Great Britain), Ireland, Germany, France, Spain, Italy, Benelux, Switzerland, Sweden, Luxembourg, Austria, and certain other European markets.

Zero has confirmed it remains active throughout summer and into early autumn—as long as stock lasts. Authority (fleet/police/etc.) models are not included. 2024 bikes must have been unwarranted before purchase (i.e., newly unregistered) to qualify.

Why it matters to you

Zero SR/S

You know how capable and refined the Zero platform is: bolt‑on torque, minimal maintenance, adaptable Gen 5 powertrain, and trusted reliability. These incentives make models like the DSR/X or SR/S especially striking value—performance electric machines now available at a substantially lower entry point. And for European or UK buyers, the savings help offset emerging import tariffs or VAT implications.

Given Zero hasn’t substantially updated its 2025 pricing yet beyond this campaign, tapping into these deals still provides great ROI—especially if you’re after high-end bikes with premium battery packs.

If you’ve been waiting to pull the trigger—especially on a gently depreciated S, SR/F, DSR, or FX—this is your moment. As always, check with your local authorized Zero dealer to confirm eligibility and availability.

Ride safe, folks.