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Profile
Join date: Jul 31, 2026
About
Michael Uhlarik is an international award-winning motorcycle designer and product planning consultant with over two decades of hands-on experience at the industry's highest levels. He has shaped motorcycles for Yamaha Motor Europe, Aprilia, Piaggio, Can-Am, and Derbi, and is the founder of Motorcycle Global. His work has been cited in Wired, the New York Times, Reuters, and Cycle World. Michael delivers boardroom-ready strategic insight on product, market, and electrification challenges in the global powersports industry.
For more data-backed analysis and insight into the global motorcycle industry, visit Motorcycle Global
Posts (4)
Sep 10, 2026 ∙ 5 min
The Electric Motorcycle Fire Sale Is Here
Sometimes the motorcycle industry hands you an observation that cannot be ignored. In August it was the failure of premium electric motorcycles, courtesy of LiveWire.
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Aug 24, 2026 ∙ 7 min
The $20,000 Electric Motorcycle Was the Wrong Bet
There is a version of the electric motorcycle story that the industry tells itself, quietly, in the margins of investor decks and post-mortems that never quite make it to the press release.
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Aug 7, 2026 ∙ 6 min
LiveWire: The Billion-Dollar Bet That Hit Market Reality
LiveWire promised to become the electric motorcycle giant. Now, with sales far below expectations, the company faces a critical question: can the S4 Honcho change its future?
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Michael Uhlarik
Writer
Motorcycle Industry Strategic Product Planning Consultant
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